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IB Design & Review Board Approve Proposed Hampton Inn for Breakwater Town Center Development on Palm Avenue

Apr 20, 2017 09:03PM ● By Paul Spear

The IB Design & Review Board Approve by a Vote of 5 - 0 to Approve Sudberry Properties Application to build a Hampton Inn at Breakwater Town Center Development on Palm Avenue between 7th & 9th Streets. 

Sudberry Properties’ application to have its plan changed from retail businesses to a proposed Hampton Inn for Phase 2 of its development on Palm Avenue was approved on Wednesday by a vote of 5 - 0 by the Imperial Beach Design and Review Board. The application was approved with the condition that the developer, Sudberry Properties bring more drawings of what the property would look like with trees and signage on the property.

The proposed property would have 101 rooms, 101 parking spaces and a pool. It would not 

have a restaurant which is perfect for the new food related business going in the center and restaurants in the community. 

Some of the people at the meeting speaking on behalf of the hotel included Jack Van Zandt, speaking for the IB Chamber of Commerce, Bob Miller of Seacoasters speaking on behalf of himself. Also speaking for themselves only included Unified Port of San Diego Commissioner Dan Malcolm. Also speaking on behalf of the hotel were property neighbors Jack Fisher, Pat flowers and Toni Nagy. Randy Putnam and Michael Kerry.also spoke on behalf of the new hotel but also spoke before the meeting about their continued problems they have with the Imperial Beach Resort Hotel. Although everyone spoke in approval for the hotel some people did bring up issues with parking and other concerns they had. 

The next step in the process for Sudberry is to get approval from the Imperial Beach City Council for the changes which could occur as soon as a month from now. Phase 1, for the development of the east end of the property has gone smoothly once things got rolling and Sudberry announced in the meeting that those businesses could open as soon as July 2017.

However, the west end of the development has been a problem for Sudberry as it was unable to land a quality anchor tenant as retail brick and mortar stores have been on the decline because of the internet. The only type of stores that were showing interest were dollar type of stores which both the developer and the City of Imperial Beach wanted to stay away from. Since the property was zoned already to accept hotels as well as retail business, last year Sudberry Properties changed its focus to looking for a quality, extended stay, type of hotel and was able to land Hampton Inn. 

In the last 6 months Sudberry had held 2 town hall type of meetings to inform residents who lived around the development to let them know that their plans had changed to a search for a hotel.

The stores that will be opening in July as part of Phase 1 will include: Grocery Outlet, Starbucks, Jersey Mike’s, T-Mobile, Baskin Robbins, Chipotle, Five Guys, and Wing Stop, among others. 

Grocery Outlet, a full-service national grocery store that sells brand-name quality products at substantial savings will be the anchor tenant in the first phase,” said Sudberry, noting that the store will feature Grocery Outlet’s NOSH department, showcasing Natural, Organic, Specialty and Healthy foods.

Grocery Outlet, which as more than 235 locations in California, Idaho, Nevada, Oregon, Pennsylvania, and Washington, will offer trusted brands such as Kraft, Kellogg’s, Tide, Tyson, Amy’s Kitchen, Naked Juice and many more.

Back when the information was first released, MacGregor Read, Co-CEO of Grocery Outlet said, "“We are excited to expand our San Diego County Grocery Outlet family with this new store in Imperial Beach,” He went on to say, " “My grandfather started this business nearly 70 years ago. As a family-run business, we’re proud to say our values are reflected in each of our stores. From supporting Little League teams to donating food to those in need, our local owners share our commitment to making a lasting impact, and we know that will be the case here.” 

 Read noted that this is Grocery Outlet’s 12th store in San Diego County. Other locations include Point Loma, Poway and Downtown San Diego.

The Imperial Beach Design and Review Board is Chaired by Dante Pamintuan, Peter Smith is Vice Chair and the Board is rounded out with: Miguel Beltran, Darnisha Hunter and Ilia Voronchihin. 

The Design Review Board is a City Council appointed Board whose members are charged with the review of certain proposed development projects to determine whether or not the proposed development conforms with the policies of the City's General Plan, Certified Local Coastal Program, Zoning Standards and Design Review Criteria. The Design Review Board plays a large role in protecting the Classic Southern California atmosphere of the City. The Design Review Board usually meets once a month on the third Thursday of each month at 4:00p.m. in the City Council Chambers at 825 Imperial Beach Boulevard.


Paul Spear, Editor, Dig Imperial Beach


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