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Imperial Beach "Then and Now" brought to you by the SB Historical Society

Apr 01, 2016 12:09AM ● By Paul Spear

South Bay Historical Society News: Imperial Beach has joined the SBHS as a chapter of our organization. -  Imperial Beach "Then and Now"

SBHS News . . . 

Imperial Beach has joined the SBHS as a chapter of our organization. Anyone who joins the chapter will also become a member of the South Bay Historical Society. We will provide our help in the preservation of historical documents gathered by the IB chapter members. We also have started to identify historical sites in IB that are at least 50 years old and represent something of significance in the community. The sites found so far are listed at 

One of the buildings recently identified as historic is the VFW Post at 123 Palm Ave. The building began in 1948 as a Rexall Drug Store built by Jimmie Zurcher. This was the third drug store owned by Zurcher since he took over Smith's Drug Store in Chula Vista in 1930. For the history of Rexall in Chula Vista, see on the SBHS website. H. F. Carlson was the pharmacist at the IB Rexall. After Jimmie died in 1969, the Rexall stores were closed. In the 1970s the building was the Bonanza Night Club. By 1979 it had become Post 5477 of the Veterans of Foreign Wars. 

Correction to above: I was given this info correcting the information above which is another reason why we need our help!
Marge's Tavern was at 123 Palm in the early 70s. Confirmation was made in the 1971 R.L. Polk & Co. directory that Marge's was there. The 1966 R.L. Polk directory shows the Pick-Up Shop, a used furniture store was at 123.

The following notice was posted on Naval Base Coronado's Facebook page on March 15: "Do you have any information about the historical use or disposal of radiological material at Naval Outlying Landing Field Imperial Beach (NOLF IB)? The Navy is conducting an assessment regarding the historical use and disposal of general radioactive materials (G-RAMs) at OLF Imperial Beach. . . . (see the notice at

Support Your Society . . . 

When you buy a book from the Local History section of the Friends of the Library Bookstore in the Chula Vista Library, you are supporting the Heritage Museum exhibits that are produced by the South Bay Historical Society. When you volunteer as a docent in the Heritage Museum, or join the Imperial Beach chapter's 60th Anniversary group, you are supporting the South Bay Historical Society. When you attend our quarterly meetings and renew your annual membership, you are supporting the South Bay Historical Society. When you write an article for our quarterly Bulletin, or record an oral history, you are supporting the South Bay Historical Society. The more your participate, the more you learn and the more the Society is able to fulfill its mission to preserve and promote the history of the South Bay region of San Diego. 

Keep up the good work, and I hope to see you at the April meeting!

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