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Imperial Beach Releases Logo for 60 year Anniversary with little Fanfare!

Mar 02, 2016 09:01PM ● By Paul Spear
Imperial Beach Releases Logo for 60 year Anniversary as an incorporated city with little Fanfare! However, Large Sales are Planned for Shirts, Hats and other items with logo as July 18th 2016, 60 year anniversary of the city's incorporation draws near.

The City plans on having a History Booth at the Mayor's Breakfast and other events at the Sun and Sea Festival on Friday July 15th and at the Taste of IB on March 19th as will be donating the use of their booth space for the project.

History of the Imperial Beach area from the City of Imperial Beach's Web Page:

City History

The "modern" history of Imperial Beach started about June 1887 when R. R. Morrison a real estate developer, filed a subdivision map with the San Diego County Clerk. The map referred to the area as South San Diego Beach, The area It encompassed was 5th Street to 13th Street north of Palm Avenue and from about 9th Street to 17th Street between Palm Avenue and (what today is) Imperial Beach Blvd. This included areas that have since been annexed by San Diego and which were formerly called Palm City.
Mr. George Chaffey purchased several plots of land for subdivision. His intent was to create a summer retreat for the people of Imperial Valley. It's considered that the name 'Imperial Beach" was coined as part of a marketing strategy. Mr. Frank J. Cullen, another sub-divider, did some building on 1st street. Some of his structures lasted until 1963 when they were razed to provide space for the Municipal Pier parking lot.

The 1880's came to be known as the land boom era, Promoters followed the same general pattern. First came acquisition and subdivision which was followed by a hotel or other attraction. Then came the land auction and finally the hardest part, the building of the community by its residents. In the years preceding and following, this same general pattern held true for many of the developments in the surrounding area, such as Coronado Heights, Oneonta, Monument City, South San Diego, International City, Barbers Station, South Coronado, Tia Juana City and San Ysidro.

Imperial Beach got its first sidewalks in 1909-1910. The Disinger's operated a general store, post office and a branch of the county library on First Street for nearly fifty years. Down the street a few blocks, Mrs. Harmon built a dance pavilion with an adjoining cafe. It reached its peak of popularity during World War I and operated until it burned down on Christmas Day, 1943, when its cooking tanks exploded. The roof on the home of Harold and Genevieve Ord caught fire from drifting cinders. Ord was away from home, fighting the Cafe-Pavilion fire.

A pier was constructed about 1909. Its original purpose was to generate electricity for the town using wave action which activated massive machinery on the end of the pier. It worked inadequately for its intended purpose and the "Edwards Wave Motor," as it was named, was disassembled and removed. For many years the pier attracted large crowds as did the nearby boardwalk and bathhouse. The wooden pier finally deteriorated and it washed to sea in a severe 1948 storm. The boardwalk lasted until 1953.

Also in 1910, the builder of the Hotel del Coronado, E. S. Babcock, who reportedly kept a mistress in Imperial Beach, dredged a channel

to where the north end of 10th Street is today. Boats carrying up to fifty passengers landed at what was called the South San Diego Landing. The boats were operated by Oakley Hall and Ralph Chandler. Captain A. J. Larsen piloted the Grant, which had been purchased from the USS Grant hotel by Chandler. The Grant traveled between Market Street in San Diego to the South Bay Landing three times a day. Sometimes a night trip was added. A battery powered trolley car operated by the Mexico and San Diego Railway Company met the people at the South Bay Landing. The trolley took them up 10th Street to Palm Ave. and then west on Palm to First Street where it turned left and proceeded to the end of the street before returning to the landing. The motor cars' batteries were the newest invention of Thomas A. Edison who had experimented with a way to do away with the overhead trolley car wires. The cruises were very popular for about six years.

In January 1916, after very heavy rains, the the Sweetwater Dam suffered severe erosion, and the Lower Otay Dam was totally destroyed. A large wall of water rushed down the Otay Valley washing away nearly everything in its path. A total of 44 inches of rain was reported within 26 days. The flood caused the 10th Street channel to fill with silt. It was never dredged again.

South San Diego's first school was constructed in 1888 at Tenth Street and Elm Avenue. It was a two story, wooden frame building with the auditorium upstairs and a large bell tower. There were no buildings close to it for years and made a beautiful picture.

In 1920 the Highland, South San Diego and Oneonta School Districts united to form the South Bay Union School District. The Monument School District joined the South Bay District in 1940. The South Bay Union School District's enrollment for 1925 was 110. In 1928, district residents were asked to vote for bonds in the amount of $32,000 to purchase a ten acre site near 19th Street and Coronado Avenue. In May 1930, the new school was dedicated and named Emory, in honor of Brigadier General William R. Emory. He had used the site as his headquarters many years before, and was responsible for a large part of San Diego being in the United States. General Emory played a leading role in the conflicts that resulted in the selection of the International Boundary Line.

Imperial Beach Elementary School was built In 1943 by the federal government. Mrs. Lillian Oliver, who had been district superintendent, gave up that position to take the job as principal. Godfrey G. Berry became superintendent for the next twenty years. By 1945, enrollment in the district reached 800 pupils. Westview was built in 1949. For a short period, classes met in the San Diego Children's Association Home on the beach and also in the Methodist Church on Evergreen Avenue near 2nd Street and the South Bay Community Center. One of the earliest 
churches within the boundaries of Imperial Beach was the Community Methodist Church whose congregation met during the 1940's in a small building at 213 Evergreen Avenue which was then called 5th Street. A retired Navy Chaplain, Adam P. Zedekar helped start the church. Dr. R. N. Merrill served the congregation in the late 1940's and was the first minister in the new church building at 455 Palm Avenue which began services in December, 1950. The church was geared to community service and was used by various organizations.  Before the Imperial Beach congregation of Methodists organized, Methodists in the area had to travel to the Nestor United Methodist Church at 1120 22nd Street. This Is the oldest church In the area and dates back to 1888 when a congregation was formed and it was called the Tia Juana Methodist church.

The military made its presence known at various locations in the area. The Coronado Heights section, which was subdivided in the 1880's (North of Imperial Beach) but never developed, was used by the Army after the turn of the Century. Troop "A" of the 10th U.S. Cavalry was based at Camp Herne in this elevated spot to provide security to the region due to the conflicts along the border. After the outbreak of World War 1, Colonel Cominsky, then Commanding Officer of the 10th Cavalry, turned over his parade grounds and several buildings for the Imperial Beach Acrobatic Camp. East Field (Otay Mesa), Ream Field and the Imperial Beach Acrobatic Field became an important area for the national defense. North Island became a permanent air station in 1918. The following Year, the first civilians were hired at North Island as laborers and to do clerical work.  Camp Herne soldiers used to put on a show on Sunday afternoons which was open to the public. It was a real thrill, especially to youngsters, to watch the mounted saber drill as the troop of horsemen galloped with horses head to tail, long sabers flashing in the sun. The cavalry sabers were much longer then the officer's swords of today.  They had a "monkey" drill team too. This was trick riding. They used surcingles rather than saddles. This was a belly-band around the horse with hand grips on it. The soldiers would vault from one side to the other and always wound up with a pyramid routine using three horses and six men. The soldiers sometimes had relay races too, which allowed the spectators to cheer for their favorites.

In the latter part of the 1930's, war in Europe caused the U.S. War Department to give consideration to reinforcing coastal defenses through the installation of a long range battery similar to those at Fort Rosecrans. This was accomplished at the elevated area north of Imperial Beach now occupied by the Navy. It was called Fort Emory. A 400 bed Army Psychiatric hospital was located on the hill overlooking the beach. From 1945 to 1950, the Army family of 1st Sgt. Frank W. Grissom were caretakers of the Army buildings and the guns at Fort Emory. The Army vacated Fort Emory in 1950. The Navy took over and established a communications 
school. The Naval Communications School operated for several years and brought a large payroll into Imperial Beach which supported many businesses. When the Navy moved the school to Florida, the financial impact was significant and many businesses suffered.

The history of the U.S. Navy property which is South and Southeast of Imperial Beach started around 1917 when it was used by the Army and called Aviation Field. A year later it was re-named Ream Field in honor of Army Major William Roy Ream, the first flying surgeon to be killed in an aircraft accident. Ream Field was used for air gunnery practice by the Army during World War I. After the war, Ream Field was decommissioned. The Navy began using the field during the 1920's. Just prior to World War II, practice aircraft carrier landings were conducted. In 1943, runways were built and Ream Field was re-commissioned on July 17th. After the War, Ream Field was again de-commissioned and put under the control of Naval Air Station North Island. In July, 1951, Ream Field was commissioned again as a Naval Auxiliary Landing Field, and in 1955 designated Navy Auxiliary Air Station. January 1, 1968, the name game continued and it was designated a full Naval Air Station. August 1, 1974 the status again changed to Naval Auxiliary Landing Field. To Most Imperial Beach'ers, it is simply "Ream Field." With pride to some and pain (in the ears) to others, it was known as the "Helicopter Capitol of The World."

From subdivision in the 1880's though the end of World War 11, the area grew in population. Various organizations were formed for socializing and for the betterment of the communities. The Midway Civic Group, PTA, Palm City Women's Club, Palm City District Chamber of commerce, Imperial Beach Business Men's Group were some of the early ones. A Coordinating Council was formed of the heads of all the clubs and civic groups. All control and regulation of the area was by the County Board of supervisors. It was through our representative on the board that we were able to procure various items needed for the community. David Bird was our elected representative for many years. The civic: organizations were able to make a number of improvements in the area by working with Mr. Bird.

The Palm City Chamber of Commerce had been organized for several years and the sentiment at the beach was that it did not adequately represent the interests of the beach. The Imperial Beach Civic Group was formed in 1945 to resolve that problem. They set out in earnest to take care of their most pressing problems. Namely, the formation of a Fire Protection District and acquiring a fire truck. They also set about naming streets. A volunteer fire department and auxiliary were started that evolved into what was perhaps the finest civic organization that Imperial Beach ever had. Early Imperial Beach resident and civic leader Paul Smith was very instrumental during

this period. in 1949, a sanitary district was formed, which was vital to the growth.

It was also a necessary precursor to securing county funds for development and attracting private developers. Among these builders was Clem E. (Pinky) Norcross, who with his parents Andrew and Mary Norcross, his brother-in-law and sister, Mr. and Mrs. John Frier, built the Miracle Shopping Center on the South side of Palm Avenue, between 9th Street and Delaware Avenue. It was considered the first of its type in the County of San Diego. In 1956 surveys were made and petitions circulated proposing incorporation which included the Nestor area. This proposal initiated endless and often heated debate. Nestor objected strongly, so the boundaries were redrawn. Petitions were passed around again and on June 5, 1956 Imperial Beach voted to become its own independent city. The act of incorporation was recorded in the California State Secretary's office on July 18th, 1956. This became the official birthday of Imperial Beach which became the tenth city in San Diego County and the 327th city in California. Cecil H. Gunthrop was the first mayor, Miles Bowler vice-mayor and Paul N. Sexton, a reporter for the Imperial Beach News, was appointed as acting City Clerk. Gordon Grant, the Chula Vista finance officer was employed as a consultant to help set up the accounting system for the new city. A planning commission was appointed, composed of Dr. E. Morris Hayes as chairman, Paul Smith, Clarence Kempff Jr., Jane McLaughlin and Ernest H. Lashles. Mr. Al Carnesciali was the first city manager. other early employees were Fred Wagner of National City as engineering consultant and Mrs. Lois Link as Secretary's. In January 1957, Harold Reama was retained as chief of Police and agreed to serve at $88.00 per month because she was drawing Social Security benefits. The first Imperial Beach patrolman the new police department was Alfred George Ramos who became city clerk in 1966. The city budget for its first year provided a total revenue of $102,864 which included expenses of $52,984 and a surplus of $49,980.

Many milestones have occurred during the city's history. The volunteer fire department gave way slowly to a fully paid department. The Imperial Beach Police Department gave way to a contract with the San Diego County Sheriff's Department during a period when the city almost went bankrupt. An extremely popular fishing pier was built In the early 60's after a bond issue was passed by the voters. The pier was destroyed by storms earlier in the early 80's, and was completely rebuilt by December 1988. Growth and development are key issues for the city's future, as they are in other areas of the country. Imperial Beach can't expand on any side with the possible exception of annexation on the east side, up to the freeway, an action city consultants have recommended against taking. The city can go "up,' but building height and density and related quality of life issues are of critical interest to many.

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