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Palm Avenue Master Plan Workshop Recap

Jan 27, 2015 11:07AM ● By Paul Spear
Palm Avenue Master Plan Workshop Recap

On Thursday, January 15, 2015, the City and members of its Project Team conducted the Second Community Workshop on the Palm Avenue Mixed Use and Commercial Corridor Master Plan. This Mater Plan is intended to create a safer, pedestrian-, business- and bicycle-friendly corridor more conducive to commercial/retail and mixed-use development with improved traffic circulation thereby transforming the 6-lane state highway into the City's "main street". At the Workshop, an update on the Master Plan was provided with a focus on the potential traffic impacts associated with future proposed development that will occur both surrounding and within the City of Imperial Beach. Additionally, Workshop attendees were asked to provide input on various urban design, streetscape and landscaping elements including benches, trash receptacles, sidewalk paving, lighting, crosswalks, street trees, and other planting materials. Comments and input received during the workshop are currently being reviewed categorized by the Project Team and will soon be uploaded to the City's web page dedicated to the Master Plan at At this web page, you can now find the Power Point presentation provided during the Workshop as well as the two traffic visual simulation videos which show potential future traffic during both AM and PM peak periods in 2035. These traffic videos show the potential traffic that would be generated from all future foreseeable projects including the Breakwater Project at 9th and Palm, the Bernardo Shores Residential Project, the Navy Coastal Campus, Bikeway Village and the future "build out" of the City within all of its Commercial/Mixed Use zones. The Power Point and traffic visual simulations can be found at


If you would like to provide any additional comments on the Master Plan, please do so via the web page email address at You can also contact Greg Wade directly at 619-628-1354or at

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